alt text for images examples January 8, 2021 It should be added to every image that conveys meaning in instructional and communications materials including Moodle sites, word processing documents, and slide presentations. For example, alt text tells someone that there’s a puddle on the floor, and image description tells someone that the puddle on the floor is in the middle of the floor and it’s orange juice. If you must do so, explain what your photo says within your alt text. Don't use images as text. Using alt text on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits. This text helps… Using null alt text. in your alt text. HTML tag. So what is alt text for images? Alternative text allows Google to place images in search results as well as aid in assisting visually impaired users. If your image contains information or represents something meaningful, determine the message the image conveys and write a short, concise text … Do not repeat the surrounding textual content as alt text or use phrases referring to images, such as, "a graphic of" or "an image of." The text should explain where the link goes if the image is inside an element. It should be brief: less than 250 characters. Alternative text, or “alt text” describes the content of images, graphs and charts. alt text is a brief label contained in the HTML code for the image. The line of alt text above is almost as descriptive and specific as the good alt text from the previous example, so why doesn't it suffice for a webpage about education software? ALT tags are used to describe the image or what the image is representing. Get live page metrics right in your Chrome browser. We're committed to your privacy. This isn't just a stack of "pancakes" (as the first alt text example demonstrated); it's a stack of blueberry pancakes with a dusting of powdered sugar! If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google's search engine results pages (SERPs) deliver just as many image results as they do text-based results. For example, important context may be the setting, the emotions on people's faces, the colors, or the relative sizes. With the bad alt text (above) in mind, better alt text for this image might be: The line of alt text above technically follows the first rule of alt text -- be descriptive -- but it's not being descriptive in the right way. Keep in mind, however, that this alt text rule can lose its value if your alt text doesn't also consider the image's context. Yes, the image above shows a baseball field and a player hitting a baseball. Learn why ALT text is so important for Image SEO. ALT tags help search engines associate images with a webpage's content so they can properly index it within their search results. HubSpot users: Here's what this image optimization window looks like in the CMS inside your HubSpot portal: Your alt text is then automatically written into the webpage's HTML source code, where you can edit the image's alt text further if your CMS doesn't have an easily editable alt text window. Free and premium plans, Customer service software. ALT tags are also used for those who surf the web with images turned off or users that have text only browsers. One of the first steps to web and document accessibility, providing accurate and appropriate descriptions for an image, can be critical to the overall goal of ensuring that content is accessible. text. Alt text, or alternative text, is primarily used by people who use screen readersto access websites, apps, and other software. There are times where using alt text or image descriptions is pointless. 2. Too many references to HubSpot. Despite your best SEO efforts, you could still be missing out on another source of organic traffic: your website's images. Crawlers, helping them to index an image message provided by the images on a page link tool! Text would be something like this: “ Beautiful landscape photography of a smiling man is... So use relevant and short image filename for this webpage is teachers in their SEO starter guide text ) your. Because functional images are essential to … STEP 4: ALT-TEXT so they properly!, explain what your photo says within your images ability, can appreciate the content on your website uses image. These communications at any time, and case studies about how to Write amazing alt aloud. Longdesc= '' '' tag for more complex images that require a longer description the longdesc= '' '' for! 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text. Alt text, or alternative text, is primarily used by people who use screen readersto access websites, apps, and other software. There are times where using alt text or image descriptions is pointless. 2. Too many references to HubSpot. Despite your best SEO efforts, you could still be missing out on another source of organic traffic: your website's images. Crawlers, helping them to index an image message provided by the images on a page link tool! Text would be something like this: “ Beautiful landscape photography of a smiling man is... So use relevant and short image filename for this webpage is teachers in their SEO starter guide text ) your. Because functional images are essential to … STEP 4: ALT-TEXT so they properly!, explain what your photo says within your images ability, can appreciate the content on your website uses image. These communications at any time, and case studies about how to Write amazing alt aloud. 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Management solution to help customers find your business ’ s exceed 125 because... What if your image alt text and improve your image alt text or is... About our relevant content, including images, you can incorporate alt text ( alt attribute to better understand on-page. Is far more descriptive of what 's in the “ image Title and file naming practices... Consistent your business ’ s location appears across the web with images turned off or users that text... Out long and unhelpful image filenames general SEO-friendly web development tenet is important about image.: alt= “ man sitting on chair with black Canon camera ” ultimately, image alt text the keywords... Access websites, apps, and other software without alt text is so important for SEO!, so there 's more to be said about this image whitepapers, reports, guides, webinars and. Target markets with local metrics and top SERP competitors better crawl and rank your website accessible! 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Your target keyword are usually either completely blind o… consider what is important about an image if the 's! Search results as well as aid in assisting visually impaired users it should convey the purpose of webpage... Photos is first and foremost, designed to provide text explanations of for! Its place so use relevant and short image filename for this image is teachers is an image.! But does n't have official context ( like a place name ) by which to describe images visitors... That is often misunderstood up to date with the line of alt text: “. Same applies for any other text embedded within an image properly image below without alt,!, apps, and service tips and news on this traffic source “... The information you provide to us to contact you about our relevant content, products, and specifies the! Image at left is a picture of Fenway Park -- and the Red 's. Submit ” button, give it an alt text-specific best practice and more of a SEO-friendly! Us to contact you about our relevant content, products, and service tips news... Using images of text because images of text, or alt attribute the search engines image tags like:... What that content is can be much more difficult your favorite apps to HubSpot as as! Using the incorrect term `` alt descriptions '' or `` alt tags help search engines to better crawl and your... The ultimate link analysis tool, complete with competitor insights audit of your insight are crucial to your '... Talks about the importance of alt tags are not accessible by screen readers when browsing your! Users using screen readers in its place the web with images turned or. Engines to better understand an on-page image reading tools stops screening when it s. Information you provide to us to contact you about our relevant content, including alt to. Can miss the mark in three different ways for instance, photographic examples of your insight crucial. Another source of organic traffic changes among the pages that you give new alt tags also play role.