When possible, use the present tense. Dates in this table represent the year, month and day (yyyy-mm-dd). According to Statistics Canada (2012) and Canadian literacy organizations, almost 50% of Canadians have literacy challenges. This style guide is referenced in the Directive on the Management of Communications. If you can describe the image in less than 140 characters, use alternative text instead. Following this guide's rules and techniques will make it easier for everyone to find, understand and use the government's digital content. of any branding eﬀ ort, so this guide has been developed, with usage information for fonts, color palett e, photo style and editorial tone. Remember to also refer to the Web Content Accessibility Guidelines (WCAG) 2.0. Replace long words with short, simple and everyday words that most people understand and use. Filters and effects. Critical: Do not drive while taking this medicine. It helps us write clear and consistent content across teams and channels. Images can distract people. These tools don't always translate idioms and expressions accurately. If you're linking to external web content that isn't available in the language of the current page, say in which language(s) it is available after the link. Editorial Style Guide 5 The Northern Ontario School of Medicine Accessibility The following guidelines are derived from AccessAbility: A Practical Handbook on Accessible Graphic Design, a document produced by the Association of Registered Graphic Designers (RGD). Write: Learn about savings plans that can help you save enough money to retire. Evaluate the reading level of content as follows for: Readability tools reveal the reading level of your content, but they can't tell you whether it makes sense. You must provide a long description if you can't describe the content and function of the image in less than 140 characters. Bookmark File PDF Web Content Style Guide Web Content Style Guide Getting the books web content style guide now is not type of challenging means. Most people scan page titles and headings, looking for keywords that will confirm that they have found what they're looking for. Instead, direct people to that website to get the information. Test the learners’ understanding of the whole course with a summative assessment (quiz). The requirements apply to departments and other organizations of the federal public administration listed in Schedules I, I.1 and II of the Financial Administration Act. of using the negative form for something that has serious consequences, of statements that avoid the use of jargon, of navigation labels that address the person, of navigation labels that don't use a possessive adjective, of statements that use "we" or "our" to refer to the Government of Canada, of statements that refer to specific institutions, of a statement that doesn't refer to Canada.ca on the Canada.ca site, of statements that express legal and administrative requirements, of question marks being used in forms, wizards, surveys or quizzes, of punctuation in interdependent list items preceded by a colon, of statements that avoid the use of abbreviations and acronyms, of statements showing differences that are critical and not critical, : Long description for the balanced scorecard, : Long description for the bar chart illustrating the proportion of men and women in the public service for selected years from 1983 to 2010, of the use of links that focus on the task, of a link that leads to content only available in French, Expanding Tax Relief for Home Care Services, Enhancing Veterans Affairs Canada's Funeral and Burial Program, Supporting the Economic Transition of Communities Economically Linked to the Chrysotile Asbestos Industry, Expanding Tax Support for Clean Energy Generation, Renewal of the Family Violence Prevention Program, Improving Health Services to First Nations Communities, Enhancing Mental Health Services in First Nations Communities, Less funds existing in the fiscal framework, Less funds sourced from internal reallocations, Expanding tax relief for home care services, Expanding library services for the blind and partially sighted, Supporting the economic transition of communities economically linked to the chrysotile asbestos industry, Improving the conservation of fisheries through community partnerships, Expanding tax support for clean energy generation, Improving health services to First Nations Communities, Enhancing mental health services in First Nations communities, Canada.ca Content and Information Specification, Related policies, standards and procedures, Directive on the Management of Communications, Canada.ca Content and Information Architecture Specification, Policy on Communications and Federal Identity, Standard on Optimizing Websites and Applications for Mobile Devices, Guidance on Publishing in the Government of Canada, Provide equivalent content in both official languages, Web Content Accessibility Guidelines (WCAG) 2.0, Techniques for improving and measuring readability are in the, recall information that isn't visible on the screen, person responsible for official languages in your institution, Start with the most important information, Use verbs instead of nouns formed from verbs, Verify whether the content is easy to understand, Address the person in page titles, links and navigation labels, Use "we" to refer to the Government of Canada, Expressing an obligation or a recommendation, more information about eligibility on the Canada.ca website, travel to or transit through the United States, U.S. Customs and Border Protection website, correct abbreviations for provinces and territories, Use a page title, headings and subheadings to show structure, section on capitalization and punctuation rules that apply to lists, Include long descriptions for complex images, Include transcripts to describe audio and video files, [email protected], Claimant Attestation - Highest Weeks of Insurable Earnings (Variable Best Weeks) form, renew your French passport while abroad in Canada, Communicating with Seniors: Advice, Techniques and Tips, How Users Read on the Web, Nielsen Norman Group, Introduction to Administrative Justice and To Plain Language, Literacy and Access to Administrative Justice in Canada, Lower-Literacy Users: Writing for a Broad Consumer Audience, Minimize Cognitive Load to Maximize Usability, Mobile User Experience: Limitations and Strengths, Plain Language, Please! AAA Style Guide. Having a content style guide in place will guarantee your content always looks good and -- most of all -- what you’re saying and what you’re actually communicating to your audience are in sync. A Food Guide Serving is simply a reference amount. This structure can be repeated throughout the course in each of the modules. www.hopslist.com Hop Style Guide March 2014 courtesy of Admiral extra special Bitter, American india Use the table of contents feature from your Word processing software to automatically generate a table of contents based on the heading levels in your document. If you need to include more information to explain an idea, use sub-bullets, but use them sparingly. Search for the title of the page followed by "site:" and the domain extension (for example, "food safety site:gc.ca" or "food safety site:canada.ca"). &0Kd ���`m�0�y?��W��@�����A����0 �:xi. International Trade Centre – not International Trade Centre UNCTAD/WTO – and Centre is spelled with re not er. Note: Totals may not add due to rounding. For page titles, links and navigation labels, use the possessive adjective "your" when the audience might consider the item being referred to as belonging to them. endobj This style guide, developed by the National Center on Disability and Journalism at Arizona State University, is intended to help. New York University Social Media Style Guide | 7 Instagram • Edit photos and apply filters in third-party software or apps (such as VSCO Cam, Lightroom, or iPhoto). Figure 1 illustrates a number of concepts. endobj For more, see the Grammar and mechanics section. 252 0 obj When you're writing alternative text for a functional image: Decorative images don't require additional information to make them accessible or visible to search engines. Readability is the ease with which a person can read and understand a text. In a passive sentence, it may not be clear who or what is doing the action. Back to previous menu Close Menu. Copy isn’t always the easiest, or most fitting, way to communicate a message. 255 0 obj One type of benefits that the EI program offers is regular benefits. Two types of content form the foundation of developer documentation: reference documentation and code examples. Here are some things you can do to get better results: The web page title (Heading1) is the title you see at the top of the page when you're looking at it. Bulleted lists can be used to break up text and make content easy to understand for users. For example: This report covers the 2015 to 2016 fiscal year. Never rely on colour or texture alone to convey important information other reading disorders may find it for! Are the rules in this guide, they tend to start in the video reference to border. And acronyms, rethink its structure ability to change and improve tell a... 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